Description

Stop Guessing. Start Growing.

You’ve got the books. You’ve got the pen names. But are you making the right moves — or just the busy ones?

The Indie Publishing Strategist is a Claude plugin that acts as your personal CMO. Feed it your actual sales data, and it builds a professional growth strategy tailored to your catalog, your pen names, and your revenue goals.

No generic advice. No cookie-cutter templates. Just data-driven recommendations built from your real numbers.

What You Get

📊 Strategy Report (.docx)

A 15–20 page professional report with:

• Executive summary with your top 5–7 priority actions
• Catalog health dashboard — revenue concentration, format gaps, publishing velocity
• Series read-through analysis with drop-off diagnostics
• Platform expansion strategy based on each pen name’s content heat level
• Revenue architecture — KDP, wide ebook, audiobook, YouTube, and direct-to-reader mapped separately
• Translation & international market ROI
• Pen name portfolio tiers (with maturity-based classification — it won’t tell you to sunset a brand-new name)
• Prioritized 90-day action plan organized by growth engine

📈 Business Tracking Workbook (.xlsx)

A 7-sheet workbook pre-built with your data:

• Catalog Inventory with every title, series, format, and distribution status
• Multi-platform Revenue Tracker (KDP + wide + audio + YouTube)
• Read-Through Calculator with per-series RTR formulas
• Wide Distribution Tracker by retailer and audio platform
• YouTube Analytics dashboard
• Audiobook ROI Calculator (ACX-exclusive vs. wide comparison)
• 12-Month Action Calendar pulled from your strategy report

📅 Monthly Performance Reports

Run /monthly-report every month to get a 5–8 page scorecard with per-pen-name month-over-month trends, action plan progress checks, and next month’s priorities. Only 2 questions instead of 9 — designed to run fast.

Reads Data From 10+ Platforms

Don’t have all of these? No problem — the KDP Royalties Estimator alone is enough. The more data you provide, the more targeted the recommendations.

Built for How Indie Authors Actually Work

• Content-aware platform recommendations — Knows explicit content can’t go on YouTube or Spotify. Recommends BookTok, email lists, Patreon, and private podcasts instead.
• Won’t sunset your new pen names — Uses a maturity-based framework. A 2-month-old pen name gets “Nurture” strategies, not a death sentence.
• Handles translations correctly — Asks for foreign-language series names upfront. Knows your German series has a completely different name and book order.
• No assumptions about ads — If you don’t run paid ads, it recommends organic growth (email, BookTok, newsletter swaps, BookBub deals) instead of telling you to start spending money.
• KU vs. wide analysis with real data — Uses your actual wide revenue, not estimates, to help you decide where each pen name should distribute.
• ACX-exclusive vs. wide audio — Shows whether going wide with INAudio would earn you more across 30+ platforms than staying exclusive on Audible.

How It Works

1. Install the plugin in Claude’s Cowork mode (drag, drop, done — 2 minutes)
2. Upload your sales data and say “analyze my catalog”
3. Answer 9 quick questions about your pen names, platforms, and goals
4. Receive your Strategy Report + Business Tracker, saved to your folder
5. Run /monthly-report every month to track progress

What’s Included

• indie-publishing-strategist.plugin — the plugin file
• Installation & Quick Start Guide (PDF)
• Two slash commands: /analyze-catalog and /monthly-report
• Automated KDP data parser
• Platform eligibility matrix, growth strategy playbooks, and format detection for 10+ data sources

Requirements

• Claude desktop app with Cowork mode (requires Claude Pro, Team, or Enterprise plan)
• Mac or Windows

One-time purchase. Use it on every book, every pen name, every month — no limits, no recurring fees.

Check out the sample-report