Description

22 Prompts That Run an Indie Book Launch — and the Ads That Keep It Selling

The Problem

Most indie launches collapse on day eight. The newsletter blast goes out, the cover reveal lands, the pre-order bumps, release week happens — and then sales fall off a cliff because nobody planned for week two, week ten, or month six.

Meanwhile, ads stay scary. Amazon Sponsored Products, Facebook, TikTok, BookBub — every dashboard looks like a different language. So most authors run a tiny daily budget, get nervous, and turn it off before it ever has a chance to scale.

What This Pack Does

22 copy-paste prompts organized in 6 phases that take you from a launch concept to a sustained, profitable book — at any heat level, in any genre, on any budget. Pre-launch runway, launch-week execution, paid ad campaigns across every platform that matters, and a long-tail playbook so the book keeps earning long after release week.

Works With Any AI

ChatGPT, Claude, Gemini, Copilot — paste these prompts into any AI tool. No special software, no integrations required. The prompts produce the strategy, copy, and creative briefs. You paste them into Amazon, Meta, TikTok, or BookBub.

The 6 Phases

1. Phase 1: Launch Strategy (Prompts 1-4) — Lock in your launch strategy, target reader, comp-title positioning, and core conversion message.
2. Phase 2: Pre-Launch Runway (Prompts 5-8) — Cover reveal, ARC team, pre-order plan, and newsletter build-up sequence.
3. Phase 3: Launch Week (Prompts 9-12) — Email blast, social posts, Amazon author page, and BookBub announcement.
4. Phase 4: Amazon Ads (Prompts 13-15) — Sponsored Products, Sponsored Brands and Brand Video, plus keyword and ASIN research.
5. Phase 5: Off-Amazon Ads (Prompts 16-18) — Facebook and Meta ads, TikTok ads, and BookBub Featured Deals plus CPM ads.
6. Phase 6: Long-Tail (Prompts 19-22) — Post-launch playbook, sales velocity tracking, long-tail perma-stack, and series readiness.

Who This Is For

• Indie authors planning a release in the next 30-90 days
• Authors with a recent launch that fizzled after week one
• Series authors who need launches that compound, not start from zero
• Authors who’ve avoided ads because the platforms feel hostile
• Hybrid and traditionally-published authors who own their launch marketing

What You’ll Be Able to Do

• Build a 60-day pre-launch runway with ARC, pre-order, and newsletter milestones
• Execute a structured launch-week plan across email, social, and Amazon
• Set up Amazon Sponsored Products with prompt-built keyword and ASIN lists
• Write Facebook and TikTok ad creative that matches your subgenre signals
• Pitch a BookBub Featured Deal with a brief that improves acceptance odds
• Track velocity and rank with structured weekly review prompts
• Build a long-tail perma-stack so the book keeps selling at month six and beyond

Sample Prompt Teaser

“Using the comp-title and conversion-message work from Phase 1, generate three Amazon Sponsored Products keyword sets — a tight branded set, a broad subgenre set, and an ASIN-targeted set against the five closest competitors. For each, include match types, suggested bids, and a budget split…”

What You Get

• 22 substantial copy-paste prompts (300-800 words each)
• Quick reference for all 22 prompts at a glance
• Pro tips with every prompt
• Professional PDF — print or use on any device
• Works with ChatGPT, Claude, Gemini, Copilot, or any LLM

Pairs Well With

The BookTok & Short-Form Video Master Prompt Pack (top-of-funnel content) and the Author Email & Newsletter Master Prompt Pack (the list that fires on launch day). Together they form the Author Marketing Collection — buy the bundle and save.

22 Prompts | 6 Phases | Any Genre | Any Budget | Any AI

Premium members of the AI Writing Easy AF for Authors community get access to prompt packs — including this one on a schedule — included with their membership. →