Description

Give Your Publishing House a Data-Driven CMO

The Indie Publishing Strategist is a Claude plugin that acts as the chief marketing officer for your publishing house. It analyzes your catalog, sales data, and market position, then produces a comprehensive growth strategy that tells you what to do next, why, and how. It also runs as a recurring monthly performance report once your strategy is in place.

The Problem

Indie authors who publish across multiple pen names, series, formats, and platforms accumulate a sprawl of data they rarely have time to analyze: KDP royalty reports, wide distribution exports, audiobook earnings, Publisher Rocket keywords, Book Report daily tracking, K-Lytics genre intelligence, and YouTube analytics. Without a structured analysis, revenue gets left on the table — missing Book 1 translations, untapped platforms, mispriced titles, and pen names being judged before they have had time to mature.

What This Plugin Produces

The plugin delivers two core documents:

• Strategy Report — A professional document with an executive summary, eight analysis modules, and a prioritized action plan.
• Business Tracking Workbook — A companion spreadsheet with catalog inventory, a revenue tracker, a read-through calculator, YouTube analytics, an audiobook ROI calculator, and a 12-month action calendar.

The Eight Analysis Modules

1. Catalog Health Dashboard — Revenue distribution, pen name inventory, format gaps, and publishing velocity.
2. Series Read-Through Analysis — Read-through rate per series, including translations, with drop-off points and revenue impact.
3. YouTube Audiobook Channel — Views, RPM, subscriber growth, and upload strategy when YouTube data is available.
4. Platform Expansion Strategy — Multi-channel recommendations based on each pen name’s content heat level.
5. Revenue Architecture — KDP, YouTube, and direct-to-reader modeling, plus KU versus wide analysis.
6. Translation and International Markets — Per-language ROI and an expansion roadmap.
7. Pen Name Portfolio Strategy — Maturity-based tiers that never sunset brand-new pen names.
8. Prioritized Action Plan — A 90-day roadmap organized by growth engine.

How It Works

1. Output format selection: Choose markdown, Word, or PDF delivery.
2. Data gathering: An interactive nine-question questionnaire maps your publishing house — pen names, sales data, market research tools, YouTube channel, existing promotion, audiobooks, translations, and your top goal for the next twelve months.
3. Market research: The plugin layers market intelligence from K-Lytics reports, Publisher Rocket data, Book Report data, and web research, labeling every source clearly.
4. Analysis: Each of the eight modules runs against the combined data.
5. Strategy report and workbook: The plugin generates the Strategy Report and the Business Tracking Workbook.
6. Delivery: Both files are delivered, closing with the top three recommendations.

Built-In Analysis Rules

• Never assume ads: If you do not run paid ads, the plugin builds an organic growth strategy instead — email lists, BookTok, newsletter swaps, and direct-to-reader platforms.
• Content heat level drives strategy: Explicit content cannot go on YouTube or mainstream audio platforms, so the plugin recommends the right channels for each pen name.
• New pen names need patience: Pen names under six months old are never recommended for sunsetting — their potential is flagged instead.
• Translations are mapped explicitly: Foreign-language series often use different names and book ordering, so the plugin always maps them to avoid missing revenue.
• Every recommendation has an ROI path: The report is built to pay for itself.

Monthly Performance Report Mode

Once your initial strategy is built, the plugin switches into a recurring monthly mode. Instead of the full questionnaire, it asks only for your latest sales data and what has changed since last time, then generates a shorter Monthly Performance Report with a month-over-month dashboard, per-pen-name scorecards, an action plan progress check, a market pulse, and next month’s priority actions — and updates your tracking workbook.

What You Get

• A professional Strategy Report with eight analysis modules and a prioritized action plan
• A companion Business Tracking Workbook with seven working sheets
• An interactive nine-question data-gathering questionnaire
• Multi-source market research from K-Lytics, Publisher Rocket, Book Report, and the web
• Pen name maturity tiering that protects new pen names
• Recurring Monthly Performance Report mode with scorecards and progress checks
• Cross-plugin recommendations that map to other publishing house tools
• Delivery as markdown, Word documents, or PDF

Who It Is For

Indie publishers who run multiple pen names, series, or platforms and want a structured, data-driven growth strategy instead of guesswork — plus a recurring monthly check on whether the plan is working.

Requirements

• Claude Desktop (latest version)
• Claude subscription
• Sales data exports are recommended for the most accurate analysis; market research tool exports are optional but valuable

VIP members of the AI Writing Easy AF for Authors community get every plugin — including this one — included with their membership, plus access to all plugins 30 days before release day. →