Demand Snapshot

Enemies-to-lovers remains the single most-shelved romance trope on BookTok in mid-2026, anchored by Ali Hazelwood, Emily Henry, and Sally Thorne. The professional-rivalry and academic-setting variants are rising fast, driven by Hazelwood's sustained dominance across three titles. Pure contemporary coastal or vacation settings are cooling relative to their 2022-2024 peak, and straightforward office rivals with no unique professional hook are increasingly hard to differentiate. The trope is not saturating overall, but generic execution within it is — readers are now demanding a high-concept premise layered on top of the enemies dynamic.

7 ranked elements, 5 comp titles, 4 market gaps identified — unlock to see the full Map.