Demand Snapshot

College sports romance — especially hockey — is the dominant rising force in BookTok romance right now, fuelled by Hannah Grace's Maple Hills series (Wildfire, rank 18) and the sustained dominance of Elle Kennedy's Off-Campus series (The Deal, rank 20, 1.17M+ ratings). Enemies-to-lovers with slow-burn emotional payoff continues to accelerate. The classic billionaire-athlete and generic football subgenres are cooling as readers pivot to college settings with ensemble casts and series hooks. General contemporary rom-com without a clear subgenre identity is softening relative to niched, community-driven reads.

7 ranked elements, 5 comp titles, 3 market gaps identified — unlock to see the full Map.